ANTEPRIMA is excited to unveil its enchanting Spring-Summer 2025 Standard WIREBAG campaign, “Summer Dream in Color”, featuring KIM CHAEWON, a prominent member of the internationally acclaimed K-pop group, LE SSERAFIM. This captivating campaign celebrates the joy of self-expression, blending vibrant energy and playful femininity, perfectly highlighted by ANTEPRIMA’s iconic standard WIREBAGS.