ANTEPRIMA proudly presents “Daily Sparkle,” its Spring-Summer 2026 Standard WIREBAG campaign starring KIM CHAEWON, a prominent figure within the internationally influential K-pop group, LE SSERAFIM. “Daily Sparkle” captures the magical moment when the ordinary becomes extraordinary. Rooted in the light‑reflecting beauty of ANTEPRIMA’s iconic WIREBAGS, the campaign presents the bag as more than an accessory—it is a source of daily magic. Lightweight yet expressive, luminous yet effortless, the WIREBAGS bring confidence, charm, and a subtle glow to everyday life.

A Celebration of Everyday Light and Joy